Over half a million visitors: Huge success for the 98th Brussels Motor Show!

Open to the public from 10 to 19 January, the 98th edition of the Brussels Motor Show will close its doors this Sunday at 7 pm. While the final number of visitors attending the Brussels event will not be known until early on Sunday evening, FEBIAC - the Belgian and Luxembourg federation of the car and bike industries - which organises this event, is already able to communicate that once again more than half a million people roamed the halls of the Brussels Expo during the ten days of the event.

With a poster announcing the presentation of 18 world premiere vehicles, 10 continental premiere vehicles and more than 100 national premiere vehicles, the 98th edition of the Brussels Motor Show was already assured - even before opening to the general public - of entering the annals of motor shows with its impressive list of firsts gathered together by exhibitors in the Belgian capital.

Never in automotive history have motorists' questions been as numerous as this time round. The increasing development of alternative forms of motorisation to  traditional petrol and diesel engines as well as the environmental awareness of motorists wishing to limit their ecological footprint while maintaining individual transport are all elements that have largely contributed to the success of the 98th Brussels Motor Show.

- “We had different objectives at the time of launching the 98th edition of the Brussels Motor Show," explains Pierre Lalmand, Director of the Brussels Show on behalf of FEBIAC. The first was to inform our visitors about recent technological developments in the automotive industry. The feedback from all our exhibitors was that the Belgian public displayed unprecedented enthusiasm for hybrid and electric solutions. From this point of view, our first objective has been achieved.”

The second objective of the 98th Brussels Motor Show was to provide a forum for alternative solutions to car travel. This was achieved by having two entire halls dedicated to exhibitors from the motorised two-wheeler sector. And not just that!

- “For the third consecutive year, we set up our #WeAreMobility exhibition”, continues Pierre Lalmand. For the first time, it was organised in the centre of the Show and throughout the whole event.

We are convinced that for many Belgians, micromobility or shared mobility solutions could become real possibilities at some stage in their daily commutes, which is why we wanted each visitor to the Brussels Motor Show to see these solutions. From this point of view also, the #WeAreMobiIity exhibition can be considered a success.”

The 98th edition of the Brussels Motor Show was also marked by the organisation of the 6th edition of the Dream Cars exhibition. Accessible with an additional ticket, the Dream Cars exhibition, which brought together 40 extremely exclusive cars, managed to convince more than one in five visitors of the Brussels Motor Show.

Finally, the Brussels Motor Show also had another objective: that of arousing young people’s enthusiasm for the automotive sector and the professions within in. A task carried out by the various manufacturers present but also by the Job On Wheels by FEBIAC initiative.

With more than half a million visitors once again gathered over the ten days of opening to the general public, the 98th Brussels Motor Show is without doubt a success in the eyes of its organisers:

“Our ambition was to succeed in attracting at least 500,000 visitors, explains Pierre Lalmand. Even though the final result was not yet known at the time of writing this, it was already certain that this symbolic figure had been reached and even exceeded. A real performance that should not be underestimated, especially since our Show lasted a day less this year than in 2018.”

A turnout - more than half a million visitors - that also illustrates once again how important the Belgian public find the basic freedom of planning travel options with a full knowledge of the facts, without any threats, constraints or prohibitions that some may try to impose.

“As usual, we have made the safety of visitors and exhibitors our top priority," continues Pierre Lalmand.  The 200 demonstrators present this Saturday are trivial compared to the more than 500,000 visitors who turned out over the ten days, displaying a passion and interest in cars, motorcycles and mobility in the broadest sense. Our exhibitors have been delighted by the high standard of visitors who visited the Brussels Motor Show. Proof of a start to the year that promises to be dynamic in our sector.”

In conclusion, the organisation of the Brussels Motor Show - the 99th edition of which is already set for 15 to 24 January - would also like to thank all of the media that covered the event, as well as all those who made it possible to give it unprecedented exposure to date.

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